Privacy Policy
1. Controller
Magic Lamp Technologies Limited
3 Level, 18 Mansell Street, London, E1 8AA, United Kingdom
Email: support@mapgenie.io
2. Data Protection Officer
You can reach us regarding data protection at: support@mapgenie.io
3. Purpose of data processing
We only process personal data to provide, improve, and finance our free game through advertising.
4. Data we collect
When downloading and playing the app, the following data is collected automatically:
- Advertising ID (IDFA / Google Advertising ID)
- Anonymized IP address
- Device information (model, operating system, language)
- Usage data (ads viewed, levels played, in-app purchases)
5. Legal basis
Processing is based on Art. 6 (1) lit. a GDPR (your consent via the consent tool in the game) and Art. 6 (1) lit. f GDPR (legitimate interest in advertising and app analytics).
6. Sharing with third parties
Your data is shared with the following partners:
- Google LLC (Google Ads, AdMob, Firebase)
- Unity Technologies (Unity Ads & Analytics)
- AppsFlyer Ltd. (attribution)
- Meta Platforms Ireland Limited (Facebook Ads)
All recipients outside the EU are protected by EU Standard Contractual Clauses.
7. Storage duration
The advertising ID is deleted after 24 months of inactivity. Anonymized analytics data is stored indefinitely.
8. Your rights
You have the right to:
- Access (Art. 15 GDPR)
- Rectification (Art. 16)
- Erasure (Art. 17)
- Restriction of processing (Art. 18)
- Object to advertising (Art. 21)
- Data portability (Art. 20)
Contact: support@mapgenie.io
9. Withdrawal of advertising consent
You can disable personalized advertising at any time:
- iOS: Settings → Privacy & Security → Advertising → turn off “Personalized Ads”
- Android: Settings → Google → Ads → turn off “Personalized ads”
10. Automated decision-making
No profiling or automated decision-making takes place.
11. Changes to this Privacy Policy
Last updated: November 2025
Changes will be published on this page.